Most home service companies pick zip codes by gut feel. They spend $3,000/month on ads in areas with low demand, saturated competition, and price-sensitive buyers — and wonder why their cost-per-job keeps climbing. Our AI market research reports show you exactly where to advertise, what to charge, and who you're up against.
Hiring a marketing firm for the same intelligence typically runs $2,000–$10,000 per engagement — and takes 4–8 weeks. We deliver the same depth, faster and cheaper, powered by AI that continuously pulls live market data.
Every report is built for one thing: helping you decide where to advertise, what to charge, and where your competition is weak.
Every zip code in your target market ranked by service demand score — combining housing density, home age, income profile, and search volume signals. Know your best zip codes before you spend a dollar.
Who's advertising in each zip code, their approximate ad spend, star ratings, review velocity, and estimated market share. Know who you're taking customers from — and where they're weakest.
What competitors in each area are charging for your core services. Positioning guide: where you can charge premium vs. where you need to compete on price to win market share.
Month-by-month demand curves for your service category. Know when to ramp up ad spend, when to throttle back, and when your seasonal surge starts based on historical patterns in your specific market.
Demographic breakdown of your best customers by zip code — homeowner tenure, income bracket, home value, and household composition. Target the audience most likely to book, not just most likely to click.
Underserved zip codes with rising demand and low competitor presence — your expansion targets. Color-coded market map showing where to invest next.
Summit Roofing had been advertising in the same 5 zip codes for 3 years. Their market research report identified 3 adjacent zip codes with higher home density, older roofing stock (prime replacement candidates), and no dominant competitor running ads. They shifted 35% of their monthly ad spend to those 3 zip codes — and within 90 days, those markets were generating 40% of their new revenue.
"I'd been running ads in the same areas for three years. I thought I knew my market. The report showed me I was ignoring my best zip codes. The data was embarrassingly clear in hindsight — older homes, less competition, higher ticket size. We were leaving money on the table for three years."
— Brian W., Summit Roofing, Denver CO
Single metro area. Best for operators validating a new market or getting their first look at competitor landscape.
Full metro or multi-county area. For operators ready to make data-driven ad spend decisions and identify expansion targets.
If our market research doesn't identify at least one actionable insight that saves you money or grows your revenue, we'll refund every dollar. We run this intelligence in our own businesses — and we know what it's worth.
"We found out we were the most expensive HVAC company in two of our five service zip codes — and the cheapest in the other three. We re-positioned our pricing per market. Revenue went up 22% with the same ad budget."
"The competitor section alone was worth 10x the price. I found out my biggest competitor was pulling back on ad spend in two of my best zip codes. I doubled down there immediately."
Book a free 30-minute assessment. We'll show you which data sources we pull for your market and what a report would reveal about your current advertising blind spots.
Order My Market Report →$200–$500/report · Delivered in 5 days · 30-day guarantee